Our Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy outlines the data we collect and how we use it. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

Our website uses cookies. By using our website and agreeing to this policy, you consent to our use of cookies in accordance with the terms of this policy.

What do we collect?

In order to fulfil orders placed with Docherty Trade we may collect, store and use the following information:

  • Name, billing address, shipping address, payment information, email address, phone number and information that you provide to us for the purpose of registering / subscribing with us.
  • Information relating to any transactions carried out between you and us on or in relation to this website, including information relating to any purchases you make of our goods or services (including details);

Additionally, when you visit the Site, we automatically collect certain information about your device, including:

  • Information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site

 

How do we use the information?

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • To fulfil any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations)
  • We use Device Information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our site and to assess the success of our marketing and advertising campaigns.
  • We may use the information to improve our products and services
  • To send you general (non-marketing) commercial communications
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services or that of of carefully-selected third parties which we think you may find interesting.
  • We may also use your information to contact you (by email, phone or mail) for market research purposes

 

Sharing information

We will not sell, distribute or lease your personal information to third parties unless we have your permission, are required by law to do so or in order to establish, exercise or defend our legal rights

  • We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy
  • We share your Personal Information with third parties to help us use your Personal Information including Swift (who process instant online payments through our site), and Google Analytics to help us understand how our customers use the site.

 

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at contact@dochertytrade.co.uk or writing to:

 

Docherty Trade, Unit 2, Junction 2 Industrial Estate, Oldbury, West Midlands, B69 4LT

You may request details of personal information we hold about you under the Data Protection Act 1998. If you would like a copy of some or all of the personal information we hold, or to correct information you believe is inaccurate please contact us at contact@dochertytrade.co.uk and we will promptly correct any information found to be incorrect.

 

Security

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on our secure (password and firewall protected) servers. All electronic transactions you make to or receive from us will be encrypted.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password (except when you log in to the website).

Changes

We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

Links to other websites

Our website may contains links to other websites. We are not responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.